The 2011 Phuket International Boat Show (PIMEX), now in its eighth year, is set to be the biggest and best yet and welcome a number of firsts. To be held 6-9 January 2011 at Royal Phuket Marina, Thailand, the Phuket International Boat Show is organised by Informa Yacht Group and expects to welcome 6,000 plus visitors this year.
PIMEX 2011 has smashed all previous records and will open its doors on 6th January to the most exhibitors ever in it's eight years of operation.
Due to the demand, the in-water space has been increased and will accommodate over 40 boats ranging from seven metres upto 28 metre superyachts, including sail, power, locally-built boats and international brands from all around the world. For the first time, Riva – the iconic boat brand favoured by celebrities such as George Clooney, Claudia Schiffer, Brigitte Bardot and Liz Taylor – will exhibit at PIMEX.
In the marina-side air-conditioned exhibition hall, over 40 companies will display marine and lifestyle products and services, and another first for PIMEX, three luxury car brands will be present this year – Jaguar, Lexus and Land Rover. In addition to state-of-the-art displays by all companies, Jaguar are showcasing the all new XJ, the XFR and XKR at 'Asia's Favourite Boat Show', with one car highlighted on a floating dock in the marina.